Kids and their mcFood
A new study was recently published that found that children who were given food (food from fries to carrots) that were in a McDonald's wrapper thought it tasted better than food not wrapped in the golden arches. Interesting. Or is it? The researchers blame marketing. They say that McDonald's unfairly targets children - who are vulnerable - and could be another reason for the increase in childhood obesity.
McDonald's spokesman says that's not the case. In fact, he points out the recent efforts of the huge Shrek promotion that encouraged kids to eat more vegetables and fruits. He also says that the only advertising McDonalds does to children is for the Happy Meal - which he says is well rounded and only 375 calories total. (Good point).
As a kid, there was something about McDonalds that was just so alluring. Maybe it was all the fatty foods or maybe the cuddly characters (remember the hamburglar?) It's been almost 20 years since those days, and I'm pretty sure that McDonalds retired those lovable characters a long time ago - if not they have in their tv advertising.
Recently I was in the gym locker room changing for my workout and the TV was tuned in to Nickelodeon. I wasn't really paying attention until the commercials came on and every kid in the room seemed to be glued to the TV. I sighed, thinking "what's going to happen with this generation when they become adults"... and then something incredible happened. Every single commercial played during that break was about either being active, exercising, eating healthy, and getting enough fruits and vegetables. I was floored!
So maybe despite this study that found that McFood is better than normal food, marketing to children has improved since I was a kid. Yes, corporations still want kids to plead and beg their parents for the products they sell, but by being socially concious and ethical in their advertising they've cut back on the endless stream of sugary treats and cereals that I remember.
Of course that commercial break on Nickelodeon I saw could have been a fluke, just a one time healthy break, but if not, that's great news.





